Hospital Marketing Toolkit

Welcome to Your LifeServe Hospital Partner Toolkit

We’re excited to welcome you as a LifeServe Blood Center hospital partner! This resource hub was created to support you as you share the news of our partnership with your community. Here, you’ll find ready-to-use materials to help educate, inform, and inspire local donors, because when community members donate with LifeServe, they’re helping your hospital and your patients. From press release templates to infographics, email copy to social media content, everything you need to spread the word and grow your local blood supply is right here. Together, we’ll save lives, starting right here at home.

Email Templates

• Sending to community members (general public)

• Sending to hospital employees (internal staff)

• Sending to existing blood donors (previous center transition)

Logos

• LifeServe Logo with Tagline - JPG PNG
• LifeServe Logo - JPG PNG
• LifeServe Round Logo - JPG PNG

Press Releases

• Announcing New Partnership

• Information About Thank the Donor Program

Posters

• Your Blood Donation Now Stays Right Here
• Why this Partnership is Best for Our Patients

Handouts/Brochures

• Why Donate with LifeServe Blood Center
• Why Host a Blood Drive with LifeServe
• Our Community Needs Blood Donors
• What is Your Blood Type Superpower
• What Sets LifeServe Apart

Social Graphics

Below are examples of social media content to share with and to educate the community about your transition to LifeServe. Click on the image to open a full-size graphic to download.

Image	Sample Post
	Big news! We’ve partnered with LifeServe Blood Center as our new blood provider. When you donate with LifeServe, your blood stays local - helping patients right here in our hospital. Learn more: [Hospital or LifeServe website link]
	Looking for a way to give back? Donate with LifeServe Blood Center - our new blood provider. Every donation supports our patients, friends, and families. Local care starts with local donors.
	MYTH: "All blood donations help my local hospital." FACT: Only LifeServe Blood Center donations go to our hospital. Donate with LifeServe to help us save local lives.

Talking Points for Hospital Staff & Leadership

What to Say When Patients or Community Members Ask About the Change

• We’ve partnered with LifeServe Blood Center to supply all of our blood and blood products.
• This means blood donations made locally through LifeServe will now directly help our hospital patients.
• LifeServe is a non-profit, community-based blood center. They’ve been partnering with local communities to save lives for over 75 years.
• When you give blood with LifeServe, you’re helping your hospital and your neighbors.
• We encourage our staff and community members to donate at a local LifeServe blood drive or donor center.

A Better Way to Save Lives, Right Here at Home

When it comes to serving our hospital and community, LifeServe Blood Center stands out as the stronger, more local partner. Unlike national blood providers, LifeServe ensures that donations made in our area are prioritized for our hospital’s patients, keeping the lifesaving impact close to home. As a non-profit, community-based organization, LifeServe is committed to transparency, personalized service, and meeting the unique needs of our hospital, not a nationwide system. With dedicated regional teams, faster response times, and a mission focused on people over profit, LifeServe brings both quality and compassion.