WHO 13 Named ADRP Media Partner of the Year
Last Updated on May 15, 2023
LifeServe Blood Center is thrilled to share that WHO 13 was named the 2023 ADRP: The Association for Blood Donor Professionals Media Partner of the Year.
ADRP is an association of blood donor professionals that provides educational opportunities, networking, and resources to more than 1,000 global members. It seeks to empower blood donor professionals by providing a forum for creativity, innovation, collaboration, and development as they make blood donation a priority in every community worldwide.
ADRP celebrated the individuals, groups and organizations that have demonstrated outstanding service, accomplishments, and leadership in saving lives at the 2023 Annual Conference in Charlotte, North Carolina. Megan Reuther accepted the award for Media Partner of the Year on behalf of WHO 13.
LifeServe Blood Center nominated WHO 13 for their support of the community blood supply, consistent widespread and innovative advocacy, in-kind promotions and advertising, and multiple years of partnership for LifeServe’s largest blood drive of the year, Blood Donor Day.
Since 2018, when WHO 13 became the media partner for Blood Donor Day, LifeServe has collected 2,123 units and seen 331 first time donors from this individual mobile blood drive each year. As part of the Blood Donor Day promotion, WHO 13 features the blood drive on their website homepage, app homepage, share regular social media posts, runs a commercial 2-3 weeks prior to the event and covers it on their news program 4-5 times prior and all day the day of the event. The coverage they’ve provided has ensured continued growth for this event.
Outside of Blood Donor Day, WHO 13 featured LifeServe in 19 different news stories last year. These are stories where LifeServe was the focus, this does not include various times blood donation may have been mentioned throughout their news cast or online.
Megan Reuther, host of WHO 13's lifestyle show Hello Iowa! show, is also a LifeServe board member. She’s been a critical piece of this ongoing partnership and continues to collaborate with LifeServe on innovative ways to advocate for blood donation in the community.
We are so fortunate to have the support of WHO 13 in spreading our lifesaving mission and LifeServe is excited to see their impact honored by ADRP! Without media partners like WHO 13, neighbors and donors like you may not realize the need for blood in our communities.
Learn more about Blood Donor Day 2023