What Color Do You Bleed?

Last Updated on August 17, 2026

Each year the state of Iowa picks a side for one week leading up to the Iowa – Iowa State football game. Rivalries form between coworkers, friends and families. Half wearing black and the other half wearing cardinal.

When the game ends, both sides return to being Iowans willing to support each other. It’s part of what makes Iowans great, they see the big picture and are willing to help their neighbors in times of need. Currently, local Iowa hospitals need lifesaving blood and its time for all Iowans to come together and help. 

You can show the team you support by wearing your team’s colors during your donation and the game, but show we all bleed the same color by scheduling your blood donation with LifeServe Blood Center.

Donate blood at any LifeServe Blood Center in Iowa between September 10 and 11 and you’ll be able to show you stepped up by earning a What Color Do You Bleed shirt. Wear it with pride to show no matter what color you cheer for we all support our local hospitals.

Schedule your donation today at LifeServeBloodCenter.org.