Saving Lives Since 1947

Painting the town red for our 75th Anniversary

LifeServe plans to paint the town red in celebration of 75 years of saving lives! Since its 1937 inception, LifeServe has expanded across the tri-state region of Iowa, Nebraska, and South Dakota serving the needs of community hospitals and patients in need through the generosity and kindness of volunteer blood donors helping to ensure a strong, stable blood supply. In 2021, LifeServe’s impact on saving lives reached 161,588 people in need. 

In 1947, the most popular holiday toy was a Slinky and the price of gas was only 23¢. A lot has changed over the years, but what has remained consistent is LifeServe Blood Center’s commitment to saving local lives. To kick off our 75th year, we will be celebrating many of the individuals that have made our mission possible. 

As we enter the new year, LifeServe’s very own Betty Blood-Drop will host birthday parties at each donor center from Ames to Yankton, SD. She’ll be popping up all around the tri-state area, bringing with her limited edition 75th anniversary goodies, local sweets and treats, and a troupe of her area mascot pals. This upcoming Spring, she’ll step up to the starting blocks and challenge Griff, the Drake Bulldog, to a lifesaving race in the Royal Blue Mile. 

From lapel pins and car clings, to street banners and banquets, LifeServe plans to celebrate all that has been accomplished in the past 75 years, and admire how far we’ve come as your community blood center. While so much has changed for blood donation, our mission has stayed the same – saving local lives. 

November 2022

To kickoff our celebration we began by calling out donors, volunteers & chair people who are near and dear to the number 75! LifeServe is a proud sponsor of Blank Children’s Hospital Festival of Trees and Lights in Des Moines and the Festival of Trees in Sioux City and will have trees decorated to honor those who have been a part of our 75 year history. 

January 2023

After you blood donation, you'll be provided with a light snack and something to drink. This will help stabilize your blood sugar and fluid levels. Check out our after donation snacks for a flash back to 1947 to taste the most popular snacks of the era.