From Territory Rep to Department Leader

by Claire DeRoin

LifeServe Blood Center is always working to adapt to the needs of our mission and organization. Sometimes we find processes or positions that can be enhanced or changed to better serve our overall goal of saving local lives through blood donation. A recent organizational restructure created several new positions at LifeServe, including a Director of Field Recruitment role. The team member in this position is responsible for managing the administrative aspects of the recruitment department, including overseeing our team of territory representatives and the mobile blood drive recruitment department.

We’re thrilled to announce that Reilly Cady, who previously served as a territory representative in central Iowa for five years, is our first Director of Field Recruitment!

“I am passionate about the work that LifeServe does,” Reilly said. “I am here to ensure we do our best for you. We want your time and experience with us to be of the highest value.”


Reilly’s favorite part of being a territory representative was the people, and she expects that to transition over into her new role. “I enjoyed getting to know everyone and wanted to show my appreciation for the time our volunteers and partners give to help us do our work. I hope to show the value in those efforts to my team and encourage them to spend time with all of you and your donors.”

If Reilly was your TR in the past, feel free to reach out! Even as department leader, she still values relationships with chairpeople and plans to remain accessible. “I love to get updates on how people are doing or how well a drive is performing knowing that it was a group or business I had a connection with!”

Besides working in the field, Reilly has a background in the administrative side of blood collection. She spent the past two years analyzing collection trends. “I was able to see that every unit and every donor counts,” Reilly explained. “Each donor means the potential for a life-saving unit for a patient in need.”

With that varied experience in her tool belt, some of Reilly’s first initiatives as Director of Field Recruitment will involve a look at everything going on in the department and adjusting as needed.

“We will be spending time re-learning some of the work that we do on a daily basis so that we can provide good service to you and operate as high-functioning team. That might mean working with your Territory Representative to revisit some things you have been doing as a veteran chairperson, or learning something new if you are a recent addition. By working together efficiently and effectively — hopefully with some fun and enjoyment along the way — we can make a difference in people’s lives!”